Frequently Asked Questions

Yes. A lab-grown diamond is chemically, physically, and optically identical to a mined one. It is not a simulant like cubic zirconia or moissanite. The only real difference is origin: one formed in the earth, the other in a controlled setting. Both are graded on the same scale.

There is no correct answer, and anyone who tells you otherwise is selling something. Lab-grown gives you a larger or higher-grade stone for the same budget. Natural carries rarity, resale considerations, and the meaning some people attach to a stone that took billions of years to form. We will lay out the honest trade-offs and let you decide.

Canadian diamonds are mined under strict environmental and labour standards and come with certification of origin, so you can trace the stone back to the mine. For buyers who care where a diamond comes from, that traceability is the difference. Our Canadian diamonds are ethically mined in Northern Canada.

Whatever fits your life. The old rule about a set number of months of salary was invented by an ad campaign, not by anyone who cares about your marriage. A good ring is one you can afford comfortably and that suits the person wearing it. We will work to whatever budget you set, without pressure.

Yes. Custom is at the heart of what we do. You work directly with our master craftsmen in Whistler, from first sketch to finished piece. Bring an idea, a family heirloom to reimagine, or nothing but a feeling, and we will shape it into something made for one person.

We do. Resizing, restringing, stone tightening, refinishing, and insurance appraisals are all handled in-house or through our trusted partners. If it is jewellery, we can care for it, whether or not you bought it from us.